“If you're on the hunt for a liquid lipstick that stays on without totally destroying your lips, consider this nude formula your new staple. The texture is soft and velvety (never dry or scratchy), and all you need is one coat for a warm-brown wash.”

Elite Daily

“Not only is it basically a collector's item, but it's also a truly gorgeous palette — oh, and it glows in the dark. Yeah, that's honestly just three of the 100+ reasons you need this palette. Read on and I'll tell you the rest.”


The 95 Most Jaw-Dropping Halloween Makeup Ideas on Instagram


“The final palette—aptly named Immortalis—will be the last Venus palette to come from the brand and contains eight cool-toned, smoky shades, a departure from the brand's earlier versions. "Immortalis will allow Venus' legacy to live on forever through neutrals, blacks and whites, as classics never die."

E Online

"If you want the looks of microbladed brows, but you don't want to go through the hassle—you need this in your makeup bag," said the beauty guru. "The spooly is so fine and delicate that it pushes each hair in your brow in place and they stay put even in the hottest weather."

Fashion Week Daily

“20 Summer Beauty Must-Haves...All the cuteness with none of the sun damage!”

Zoe Report

“Lime Crime's Matte Velvetine Lipstick; you won't be hard pressed to find a hue that works for you considering there are 37 to choose from.”

Hollywood Life

“Rosa is a bright fuschia that is simply stunning and really made me feel sexy and powerful. It’s also long lasting, even through my morning coffee.”

“Lime Crime Softwear Blush gives your skin a glowing effect with its unique cream-to-powder formula.”


“With the arrival of festival season, Lime Crime is releasing an exciting new range of Unicorn Hair Rainbow Mists that can help you easily achieve a vibrant and Coachella-ready hair color update.”

Elite Daily

“If you've ever been tempted to dye your strands a fantastical hue but are afraid to commit to a shade of the rainbow full-time, you're going to love Lime Crime's Unicorn Hair Rainbow Mists.”


“Lime Crime just released a slew of cream lipsticks, and the brand clearly wants to cater to our never-ending obsession with nude shades. There's just something so sleek and effortless about a lip color in a perfect nude.”


“This deeply dramatic, velvety formula lasts all day with minimal touch-ups needed.”

Best Products

“This semi-permanent dye creates a deeper grey shade, perfect for those who want something more concrete-y than silvery.”

Zoe Report

“And while including any type of cannabis product is a buzzy skincare trend right now, Lip Blaze has plenty of other aspects to celebrate. Like the fact that its shade range delivers.”

“This spring I was on the hunt for a new, quick everyday lippie, and when the Milk Tea Plushie landed on my desk I decided to figure out if it would be The One. Spoiler alert, it was.”


“This liquid-to-matte formula is inspired by the soft, powdery texture of red rose petals and delivers the same effect on your lips.”

Zoe Report

“Lime Crime's Venus XL 2 Pressed Powder Eyeshadow Palette, $58, offers up 18 shades, in a range of earthy tones like terracotta and of-the-moment muted colors like moss green and petal pink.”


“Our testers especially loved the high pigment and buttery formula that blends colours easily.”


“...I opted for one of Lime Crime's "full coverage" colors, Bubblegum Rose and let me tell ya, it was vibrant and BRIGHTTTT.”


“The hair colors are made of a damage-free formula, so your locks are in safe hands.”


“The selection of colors is great for an everyday eye but has some shimmer options for a more punchy look. Plus, don't even get me started on the packaging.”


“Some of our other favorite glosses: Vegan and cruelty free brand Lime Crime with their Wet Cherry gloss line ($18).”


“There are three shades in this palette, but Rebecca used the blue/purple-ish shade called Celestial to top of the eye color and base powder highlighter”

LA Business Journal

“Lime Crime does beauty differently – designing trend-setting products, whimsical packaging and experiences to make people feel magical.”

elite daily

“If you are looking to follow Bella's lead and add some dimension to your look with a magenta streak (or a different color pop), then I would advise seeking out a trusted colorist to first lighten your hair and then use a semi-permanent hair color, like Lime Crime's...”


“You get all the shine, 19 sheer color options and none of the stickiness. Oh, and it smells like fresh-picked cherries. So there’s that.”


“I love to use Lime Crime’s Unicorn Hair to tone Kylie’s hair,’ Appleton says. ‘The formula has no chemicals, so it made her hair look beautiful and feel like silk. Not to mention, gold blonde is making a comeback. It’s great fun and such a pretty color.”

She Finds

“The best part for me, though? The insane color selection! Pink, red, orange, purple–Lime Crime has them all!”

She Finds

“First of all, holy amazing pigment! The colors go on super rich and deep and they stay that way for hours on end… without drying out your lips, no less!”


“Pink hair is one of the biggest Hollywood trends, but, believe it or not, it's fairly easy to try at home without a big commitment thanks to semi-permanent dye. Appleton likes Lime Crime's dye that rinses out after two weeks.”

your tango

“In total, there are over 20 different colors, all meant to express your colorful and bold personality.”


“The brand's not lying when it says its makeup is for unicorns, although no unicorns were harmed in the making of this cruelty-free, colorful line.”


“This quad of fruit-inspired colors can be worn on the cheeks or eyes to brighten up an otherwise dull complexion.”


“The newest addition to the brand's lip collection is this high-shine gloss that glides on comfortably without feeling too sticky. And it actually smells like cherries, too.”

Total Beauty Awards

“For some serious fantasy color that is vegan and cruelty-free, look to Lime Crime."

Her Campus

“Everyone needs a staple red in stock to itch those Marilyn Monroe, Audrey Hepburn, Betty Boop scratches. New Americana doesn’t disappoint as a bright tomato red guaranteed to hit the spot on your more glamorous occasions.”

Man Repeller

“I understood why they’re called “Velvetines” the moment I saw Sophia’s lips with it on, because it has a luxurious, airbrushed quality reminiscent of a velvet swatch.”


“Lime Crime Venus XL Palette is the latest addition to Lime Crime's crazy popular Venus lineup — because who doesn't want to channel some Venus goddess power? — and offers up 18 no-fallout shades from fiery rustic reds to dreamy golden roses.“


“The first dye used on the outer edge of the bangs is Lime Crime Anime with a drop of Pravana Blue, followed by Pravana Neon Yellow in the middle, then Lime Crime Valentine for a touch of red.”

She Finds

“We're also much bigger fans of Lime Crime's Diamond Dew lip toppers for their large array of shimmering shades (they have 10!). Bonus: it can also be used as a highlighter! So, put your trust in this O.G. product, we guarantee that you won't be disappointed.”

The Gloss

“The Hot Stuff brushes feature two-tone pink and red bristles and clear glittery handles which show the sparkles cascading down the tube. Just tilt the brushes and watch the sparkles fall.”


“Lime Crime‘s newest product will change your makeup routine forever.”


“In an interview with Teen Vogue, Petsch named Lime Crime’s Matte Velvetines in “Red Velvet” as her lipstick of choice. “I’m obsessed with Lime Crime because it doesn’t rub off,” she gushed.”


“Despite the reputation glitter is often given as being "extra" or "too much," it can aid wonderfully in self-expression.”

Cosmopolitan AU

“Turns out, Cheryl’s iconic lipstick is from Lime Crime’s Matte Velvetine collection, in the shade Red Velvet... — we know what we’ll be wearing on our next night out.”


“She can achieve a glittery pout with this Lime Crime Diamond Crusher Holiday Lip Set ($25).”


“Lime Crime just launched four new shades of its popular semi-permanent dyes specifically with brunettes in mind.”

Cosmopolitan UK

“This is the exact red lip colour Cheryl Blossom always wears on Riverdale”


“According to the Lime Crime website, this liquid lippie is totally "kiss-proof," which makes sense, because Cheryl's pout barely smudged when she planted one on Archie.”

“We’re always scoping out new products that will make our glittery makeup dreams come true, hence our interest in the Internet-famous Lime Crime Diamond Crusher Iridescent Lip Topper. We’re pairing it with one of our favorite Maybelline SuperStay Matte Ink Liquid Lipstick shades.”


“Lime Crime is upping the ante on its Diamond Crusher lippies with a shimmery new “Angel Collection”. The beauty brand has added three new pastel offerings to its Diamond Crusher Lip Toppers along with a coordinating Hi-Lite palette.”


“Lime Crime's Unicorn highlighting trio ($38) was made for true mythical creatures only. It's pigmented, glittery, and colorful AF. True beauty daredevils can wear each shade alone or go HAM and layer all three to create a rainbow effect along your cheekbones.”


“Lime Crime has a new collection coming out on Tuesday, Dec. 5, and it’s more heavenly than anything the brand has ever released before.”


“If Riverdale's Cheryl Blossom reigns supreme in your world, consider trying out her bold red lip with Lime Crime's fiery shade — the same brand actress Madelaine Petsch wears on the show.”


With a shade described as "lavender/rainbow," this lip topper from Lime Crime's Diamond Crushers collection ($18) packs serious shimmer without coming across as gritty. The brand also recommends it for adding a touch of sparkle to cheeks and eyebrows — the possibilities are endless.

“This lip topper set from Lime Crime is the iridescent icing on the beauty junkie’s cake. Your BFF can add some over top her favorite matte lippie to add a little sparkle to her smile.”

Us Weekly

“These are available in three different box sets: Glinda, Golds and Unicorn. Each set featuring three best-selling mini lip toppers.”

People en Español

“Since all of Unicorn Hair’s ingredients are certified vegan and don’t contain any chemicals or bleaches that damage hair, you can move through the colors of the rainbow as often as you like.”

Total Beauty

“Here's another great option if you're in love with the holographic highlighters trend: the lavender Seashell shade has a delightfully sparkly duochrome finish with fine iridescent glitter; Pearl is a gorgeous glow-y gold; and Mermaid is an iridescent pale blue with a beautiful green shift. Combine them all together and you're set for world domination.”


“In time for the sparkliest season of the year, and all its surrounding glitter-covered holiday parties and celebrations, comes Lime Crime's new Diamond Dew eye shadows have just come to our attention.”

“The Lime Crime Diamond Crusher Lip Toppers come in 18 different shades and contains iridescent shimmer to make your lips pop.”

Total Beauty

“You can't go wrong with any of the shades, but the Sugar Plum Pink Palette might just be our favorite, with its mix of wearable burgundy-nudes, a shimmery white and a truly spectacular duochrome lilac.”


“The formula contains lightweight, reflective particles that quickly dry on application, so hopefully that means no fallout or smudging will be found on your diamond-crusted eyes.”


“This Fall, it looks like the unicorn hair phenomenon has reached its goth phase — at least, according to Lime Crime.”


“Used alone, this Diamond Crusher dazzles. But smoothed onto an existing color, it jazzes any lippie up with iridescent, copper sparkle.”

Total Beauty

“Lime Crime's Pocket Candy Palettes closely resembles the coveted childhood toy. Instead of the adorable, tiny doll world inside, lies a beautiful eyeshadow palette. The colors are range from ethereal shimmers to dark, vampy shades -- giving you lots of options.”


“Lime Crime is one of the few makeup brands that is certified vegan and cruelty-free by organizations like PETA and Leaping Bunny.”


“... you'll be able to shop all your Lime Crime favorites such as Velvetine liquid lipsticks, Hi-Lite palettes, and Unicorn Hair dyes at Ulta Beauty.”


“Lime Crime has become a quick hit with millennial shoppers, in part because of the line's quick ability to jump on beauty trends, like all things mermaid and unicorn.”


“Lime Crime just turned up the heat with its latest release!”


“Eighties babies will get the reference right away, but for the rest: Lime Crime came out with a collection of three palettes inspired by Polly Pockets.”

Us Weekly

“Unicorns have officially taken over the beauty world.”


“These rainbow, glittery and holographic finds will bring a little magic to your makeup routine”

People en Espanol

THIS IS NOT A DRILL: Lime Crime is set to release a Unicorn Queen Collection.


THIS IS NOT A DRILL: Lime Crime is set to release a Unicorn Queen Collection.




The unicorn makeup train is still going full steam ahead. The next stop on its mythical journey is Lime Crime.


Love it or hate it, unicorns are here to stay in the beauty world. At least, that's the case if it's up to Lime Crime. The beauty brand is debuting a new makeup collection inspired by none other than the mythical creature.


“Some toy fads deserve to disappear forever, but Polly Pocket is ripe for a nostalgic revival. And beauty brand Lime Crime has stepped up to the plate with three nostalgic palettes paying homage to the brand”


“Cosmetics brand Lime Crime has created Polly Pocket-inspired eyeshadow that fits right in our hands, and it is the ultimate childhood throwback. The palette comes in three colors, and each pocket contains five different shades that can be used to create endless looks by mixing and matching to perfection.”


“...the cult-favorite brand is launching Pocket Candy Palettes. And they're just as cute as — or dare we say, cuter than — the OG children's toys.”


“Lime Crime's Pocket Candy collection mirrors the iconic silhouette of our favorite Polly Pocket cases, and the (full sized!) hues housed within are just as fun.”


“The frankly adorable collection contains three 'Pocket Candy' eyeshadow palettes: Sugar Plum, Bubble Gum and Pink Lemonade, each inspired by Polly's retro kitsch packaging.”


“Now, thanks to Lime Crime, my millennial dreams are coming true. The vegan and cruelty-free makeup brand has announced their upcoming bundle of Polly Pocket-inspired eye shadow palettes…”


“Through Sept. 12, Lime Crime will donate 100 percent of sales from Beet It Matte Velvetine ($20) to the American Red Cross to benefit the victims of Hurricane Harvey.”


“...thanks to Lime Crime's latest launch, '90s kids have a whole new reason to freak out: Polly Pocket-inspired Pocket Candy Palettes.”

CultureMap Houston

“The hip cosmetics brand is donating 100 percent of sales of its Beet It Matte Velveteens Lipstick to the American Red Cross. Pucker up for a good cause.”


“Through Sept. 12, 100 percent of the proceeds from Lime Crime's Beet It Matte Liquid Lipstick will be donated to the Red Cross.”


“As Hurricane Harvey continues to affect people in Texas, it’s important that we do whatever we can to help them. Which is why our good friends at Lime Crime are donating 100% of the sales of one of their best lipsticks to Hurricane Harvey relief.“


“Lime Crime has announced that from now until September 12, 100% of the proceeds made from sales of the Matte Velvetine Liquid Lipstick in Beet It ($20; will go to the Red Cross’ efforts.”

Real Simple

“For every purchase of a tube of their “Beet It” liquid matte lipstick, LA-based vegan makeup line Lime Crime is donating 100 percent of the proceeds to the Red Cross”


“Lime Crime will be donating 100 percent of sales of their Beet It Matte Velvetine ($20) to the Red Cross”


“The Lime Crime Velvetines Liquid Lipstick comes in a huge range of nude shades so you can pick the perfect one for your skin tone. It's infused with french vanilla, so it tastes delicious too.”


“These nails perfectly fit my own, meaning I didn't need to sand them down to make them look natural. I did some light filing to create a pointed tip, but the entire process — from adhesion to filing — takes about five minutes max.”


“The new trio of the brand's Velvetines Lipsticks are highly pigmented, super luxe, and the perfect addition to any fall beauty bag.”

Sweety High

“Our motto is when in doubt, be a unicorn. Unicorns take lots of different forms. They're not always bright. Sometimes they're neutral. Our founder likes to say we practice "radical inclusion.”

US Weekly

“Unleash your inner vamp with this opaque, velvet finish.”

OK Magazine

“Doe Deere, CEO of Lime Crime makeup, graced the pink carpet at the 5th Annual Beautycon Festival in celebration of the Lime Crime Fiat 500 car giveaway.”


“Lime Crime’s Hi-Lite Opals Is Made For Real Life Unicorns”


“Bloomingdale's has announced plans to revamp its beauty department with the launch of Glowhaus, a new millennial-friendly boutique housing Insta-famous products from contemporary brands like Lime Crime”


“The focus is on color and tools, so look for the influencer-loved Vamp Stamp and Winky Lux's trademark flower lipsticks alongside products and brands like Lash Star Beauty's Heated Lash Styler, Lime Crime's Diamond Crushers”

Evening Standard

“Following the epic success of the first Venus palette, Lime Crime has upped the ante with a ‘darker’ collection of sparkly and matte shades. The bold selection, which is housed in an uber-kitsch case adorned with Mash Botticelli's classical Venus painting, is great for anyone aiming for a more edgy eye look.”


“Lime Crime’s Diamond Crushers Lip Topper collection doesn’t disappoint when it comes to making your lips look glittery and holographic.”

Evening Standard

“...its versatile colours mean you can create various looks to match with every outfit, while its strong and buttery pigments should last you a while”

Cosmetic Business

“The 100% vegan, semi-permanent hair dyes offer either full coverage, with a high pigment formulation, or lighter coverage for a sheer tint and pastel effect.”

Making it in Manhattan

“... this revolutionary top coat that shifts from a peachy sunset color to rose is exactly what you're looking for”


“Beautycon LA was lit. But you know what’s even more lit? One attendee gets to leave with a brand new Fiat courtesy of Lime Crime.”


“... be 100% you, and unapologetic about who you are and your vision. Do that every day and you will find success, I truly believe in that.” - Doe Deere”


“From Lime Crime’s Mermaids Hi-Lite Glitter-N-Glow palette... we’re all still going to be shimmering well into autumn/winter 2017. Yay!”

Plant Based News

“The new iridescent lip toppers, which can be worn on lips, eyes, and cheeks, have all been named after a memory that reminds Lime Crime CEO Doe Deere of California.”


“These glittery lip toppers will make your cute lil face more sparkly than a Silver Lake sunset.”


“Good news, mermaid makeup fans! There's a lot of products and shades to help you put your inner sea siren on an outward display.”


“A unicorn-worthy highlighter palette to make your summer glow-up very real.”


“Want unicorn hair but always assumed the trade-off for achieving crazy, bold color was breakage and dry hair? Lime Crime's unicorn hair color line is gently, won't damage your hair, and requires no toner or developer.”


“Just when we thought we couldn't be any more obsessed with our Lime Crime Opals Hi-Lite palette, we have a new set of colors to get excited about.“


“Spice up your life with these dreamy holographic “pop on” nails from the geniuses at Lime Crime.“


The raddest new trend this summer includes lipstick toppers. Believe us, when you try it — you'll wonder where glitter topcoats have been all your life.”


“...Filled with three mystical shades guaranteed to leave you shining like the unicorn you truly are.”


“The first rule of unicorn hair is that there are no rules! Lime Crime's vegan Unicorn Hair Dye is Internet-famous. It's also a semi-permanent, safe range and is comprised of 13 vibrant shades”


“The company just announced "Unicorn Hair Dye" and the 13 shades offered are as wild and dreamy as you'd imagine.”


“This brand is already known for their bold pops of color and quirky launches, but they're about to get even more colorful. According to the company's website, Lime Crime has created Unicorn Hair Dye. They're starting out with a bang, too. Think 11 unconventional colors like you've never seen before.”


“The internet has a thing for unicorns right now, but cult-favorite beauty brand Lime Crime—known for its metallic, highly-pigmented cosmetics—has always been on board. So it's no surprise that they're launching a collection of 11 enchanting hair dyes appropriately called "Unicorn Hair."”


“The founder, Doe Deere, has been sporting cotton-candy-esque strands for many, many years. As it turns out, the self-professed "Unicorn Queen" has been using her own hair as inspiration for Lime Crime's newest launch!”


“When it comes to unicorn-inspired beauty, few brands have embraced the mythical creature as wholeheartedly as Lime Crime.”


“Lime Crime is teasing us with their do-it-yourself Unicorn Hair dye and we’re in love”


“Lime Crime, the Vegan and cruelty-free beauty company with a #cultstatus following, brought highlighters into the next dimension with the launch of HI-LITE: Opals (MSRP $38). The only-of-its-kind palette comes wrapped in iridescent packaging and contains three magical highlighters, in universally-flattering Pink, Gold, and Peach shades.”


“Lime Crime's Diamond Crushers Lip Toppers, a collection of six lipstick transformers filled to the brim with holographic glitters, are the latest addition making their way from our recently-liked photos into our shopping carts.”


“Six ethereal shades are sure to make makeup lovers dreams of iridescence come true”


“Lime Crime — a brand known for their colorful cosmetics — is dropping a line of cruelty-free, vegan hair dye that’ll turn your locks into any color of the rainbow.”


“Lime Crime's matte liquid lipsticks, Velvetines, have garnered a massive cult following over the past few years for their rose-petal-like finish, intense pigment, and longwear formula.”


“The magical line of cruelty-free, imaginative hues make hair pony-perfect without harming animals.”


“The brand teased the brand new fairy dust-inspired topcoats to its Instagram account, and each of the three colors look insane — in the best way. While the shimmering flecks appear messy, the formula is actually smudge-proof.”


“Lime Crime has been on a roll lately. First came their incredible Diamond Crushers Liquid Lipstick. Then they shocked the entire beauty world by creating Unicorn Hair Dye. They're not stopping, either. Not only does Lime Crime's Girls Girls Girls Collection have five gorgeous matte nudes in it, it also gives back to a great cause at the same time.”

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"Lime Crime Unicorn Hair Color Conditioner easily jazzes up my faded pink hair in just three to five minutes (though that doesn't include application time) while keeping my mane happy — aka, deep conditioning it, boosting shine, and offering heat protection/cutting down on drying time.”


Here are the best blushes for your skin tone
Deep shades of red, orange and brown are the ideal blush colors for dark skin. "The trick is to choose a shade that looks crazy bright in the packaging," Ciucci says. These colors, unlike light powder pinks, will leave you looking radiant instead of washed out. Try a fuchsia (think dark radiant orchid) if your skin tone tends to be warmer or a bold tangerine if it is cooler.

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