Our Mission

REBELLION IN COLOR

We do beauty differently at Lime Crime. As a cult-status, digital-first makeup and hair color brand, we’re here to unleash what makes you unique. Founded by makeup visionary Doe Deere in 2008, our mission is to create products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else. We’re known for creating colorful trends and innovations that have taken the industry by storm, from our famed Velvetines, one of the first liquid matte lipsticks, to our best-selling Venus palettes which started the reddish grunge rage, to the sparkle of Diamond Crushers to our award-winning Unicorn Hair Color. We design, manufacture and assemble our quality products right here in Los Angeles, using globally-sourced ingredients for high performance wear and high color pay-off. Certified vegan and cruelty-free brand by both PETA and Leaping Bunny, our makeup and all of its ingredients are never tested on animals. After all, we are the makeup for unicorns.

Top of Page