Our Mission


Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. We set trends that take the internet by storm - while setting new standards for performance and quality. From our trail-blazing beginnings, we have changed the face of beauty with category firsts other brands have raced to imitate. (Who ever dreamed our blue Unicorn lipstick would become a mainstream must-have?)

We want you to express yourself unapologetically, so we create kick-ass products you can create looks with as individual as your moods. Whether you’re looking for a new go-to color or a special occasion sparkle, our collections are designed to put the perfect shade - and a smile! - on your face.

Lime Crime is certified Vegan & Cruelty-Free by PETALeaping Bunny.

Always rebelling, never boring, Lime Crime’s here to shake things up. If we aren’t obsessed with it, we just won’t make it!

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