Our Mission

REBELLION IN COLOR

Lime Crime’s mission is to revolutionize makeup, from the way you shop for it to the way it makes you feel. As one of the first digitally-native beauty brands, Lime Crime has become a cult favorite and leader in the social + digital space. We set trends that take the internet by storm - while setting new standards for performance and quality. From our trail-blazing beginnings, we have changed the face of beauty with category firsts other brands have raced to imitate. (Who ever dreamed our blue Unicorn lipstick would become a mainstream must-have?)

We want you to express yourself unapologetically, so we create kick-ass products you can create looks with as individual as your moods. Whether you’re looking for a new go-to color or a special occasion sparkle, our collections are designed to put the perfect shade - and a smile! - on your face.

Lime Crime is certified Vegan & Cruelty-Free by PETALeaping Bunny.

Always rebelling, never boring, Lime Crime’s here to shake things up. If we aren’t obsessed with it, we just won’t make it!

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