Lime Crime founder, Doe Deere, is a rebel at heart. Ever-changing, self-proclaimed Unicorn Queen is at the core of everything we do. Her unique vision and irrepressible love for color have captured the attention of millions of fans worldwide. Her personal values, such as always being cruelty-free, permeate our brand.
Doe launched Lime Crime Makeup two weeks before Halloween in 2008, in an attempt to find cosmetics that matched her colorful, eccentric wardrobe. In 2009, Lime Crime introduced Unicorn Lipsticks, a radical range of lip colors with a sparkling unicorn on the packaging. Velvetines followed in 2012, putting the liquid lipstick craze on the map.
Doe oversees all product development with her Unicorns in mind, our followers being the biggest source of inspiration! A highly regarded influencer in the beauty community for refusing to quit her daydream, Doe encourages other aspiring entrepreneurs to do the same.