Matte Velvetines

The original liquid matte lipstick inspired by rose petals

The liquid matte that started it all. Conceptualized and developed by Lime Crime CEO Doe Deere, Velvetines draw inspiration from her favorite flower - a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive! Read More


(Deep Plum)

4.96 out of 5 stars






How U Wear It


Long lasting matte liquid lipstick in a deep plum hue.

What it does: Makes your lips feel luxurious and velvety, like a rose. Lasts all day with minimal touch-ups, even through meals.

What it won't do: Bleed or transfer. Dry out properly moisturized lips. Ruin the perfect kiss.

TIPS: Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.

Click here to view our assortment of purple lipsticks.

Certified Cruelty Free & Vegan

Lime Crime products are PETA verified vegan and Leaping Bunny certified cruelty free. Our products do not contain any animal-derived ingredients. As part of the Leaping Bunny pledge,our suppliers also certify that no animal testing is ever performed at any point in our supply chain.


Isododecane,Disteardimonium Hectorite,Propylene Carbonate,Trimethylsiloxysilicate,Cyclopentasiloxane,Kaolin,Triethoxycaprylylsilane,Dimethicone,Hydrogenated Polyisobutene,Synthetic Beeswax,PEG/PPG-18/18 Dimethicone,Silica Dimethyl Silylate,Octyl Methoxycinnamate,Rosmarinus Officinalis (Rosemary) Leaf Extract,Oryza Sativa (Rice) Extract,Tocopherol,Helianthus Annuus (Sunflower) Extract,Caprylyl Glycol,Ethylhexylglycerin,Flavor. May Contain [+/-]: Red 7 CI 15850,Titanium Dioxide CI 77891,Iron Oxides CI 77491,Blue 1 Lake CI 42090,Red 28 Lake CI 45410,Manganese Violet CI 77742. CRUELTY-FREE & VEGAN

0.088 fl oz / 2.6ml


4.96 out of 5 stars

  1. 5.0 out of 5 stars

    My mom's favorite

    This lipstick was a gift to my mom and she's so glad to have it, she really likes it, she says it stay longer than other lipstick, and she is in love with the color.

  2. 5.0 out of 5 stars


    As usual a quick and speedy delivery. No fault with the product. Awesome customer service again :)

  3. 5.0 out of 5 stars


    I love love the formula. Even black velvet feels amazing. I tried KVDs formula for black and LC definitely won!

  4. 5.0 out of 5 stars

    I love my Lana velvatine....

    I love my Lana velvatine....

  5. 5.0 out of 5 stars



  6. 5.0 out of 5 stars

    Actually very coooool

    Love it

  7. 5.0 out of 5 stars

    I'm in love

    Amazing color and wear!

  8. 5.0 out of 5 stars

    Best lip stain ever

    I always love limecrime best lip stain ever!

  9. 5.0 out of 5 stars

    The best lipstick brand out there

    I started out by buying just one and now I'm the proud owner of 15+ velveteens. I never used to wear lipstick but now every day my lips are a differenti colour

  10. 5.0 out of 5 stars


    I ordered the Venus Pallet Omg and 2 of the velvetine lipcolors, wicked and fetish. When I tell you I may never wear any other brand if lipstick ever!!!!I was in a movie set for 9 hous and put my lipstick on at 7am and left the set at 8:30pm and never had to reapply. The best lipstick I ever wore and I am a huge fan now. You came highly recommended. Will be ordering more and I love your eyeshadows, I really do. Love SHAR, Ceo/Founder Changing Faces Makeup Artistry

  11. 5.0 out of 5 stars

    Fetish Velvetine

    Genuinely my new favourite (until I buy another load I'm sure ehehe)

  12. 5.0 out of 5 stars

    Better than expected

    It was my first time buying from this brand and I absolutely love the color. It was smooth putting on. The color is very nice.

  13. 5.0 out of 5 stars



  14. 5.0 out of 5 stars

    Love it!

    Everyone commented on the shade and how lovely it looked. Beautiful matte finish. Highly recommended.

  15. 4.0 out of 5 stars

    In love

    I love all the Colors I purchase of the matte lipstick I just wished they show them on different color skin so I can determine if the color is right for me

  16. 5.0 out of 5 stars

    My new Fetish

    I absolutely love fetish. Looks beautiful,smells awesome and feels like nothing is there your makeup is my go to lipstick!

  17. 5.0 out of 5 stars


    Honestly this is my favourite Liquid matte. Limecrime has the upper hand in Matte lipsticks. The pigmentation is out of this world and it's super durable. Love it.

  18. 5.0 out of 5 stars


    I get so many compliments when I wear it. It lasts all day!!!

  19. 5.0 out of 5 stars

    Fetish over Fetish

    Title says it all! No mess, miraculous color, stays on all night/day!

  20. 5.0 out of 5 stars



  21. 5.0 out of 5 stars


    The product is very creamy and doesn't peel off or crumble off like many other liquid mattes. I bought the shade "Fetish" and it looks awesome , definitely want to buy others

  22. 5.0 out of 5 stars


    I love how well it stays on my lips.

  23. 5.0 out of 5 stars


    Love fetish. Great formula, beautiful colour and unique purple!

  24. 4.0 out of 5 stars

    2/3 lips were

    I loved Riot & Cashmere but Fetish was super streaky and I was slightly disappointed. 4 stars because 2/3 is pretty good though :-)

  25. 5.0 out of 5 stars

    Very pigmented formula!

    This is exactly what I expected. Great formula! Compliments my skin tone.

  26. 5.0 out of 5 stars

    Very lovely!

    The Fetish velvetine is really long lasting and comfortable on the lips. Depending on person it can look more warm or cool toned. It also smells very nice, no complains.

  27. 5.0 out of 5 stars


    Love everything about LC, products and support

  28. 5.0 out of 5 stars

    It‰Ûªs a Fetish

    This is my new Fetish and I just can‰Ûªt get enough of it.

  29. 5.0 out of 5 stars


    Amazing product as always...

  30. 5.0 out of 5 stars

    LOVE IT!!!

    The color is AMAZING!!! Absolutely love it!!!

  31. 5.0 out of 5 stars

    a little strange, my sister thought it was weird

    its a really pretty color and i like putting different lip liners underneath to change the tone of it

  32. 5.0 out of 5 stars

    Fetish is my new fetish!

    I've only worn Fetish once to a concert since it's more of a fall color, and I loved the look and the wear! I definitely plan on buying from Lime Crime again!

  33. 5.0 out of 5 stars

    The best!!

    Amazing color, goes great with any look

  34. 5.0 out of 5 stars



  35. 5.0 out of 5 stars


    This was my first lime crime purchase and I will definitely will be coming back !

  36. 5.0 out of 5 stars

    I can't live without it‰_

    I can't live without it‰_

  37. 5.0 out of 5 stars


    Absolutely love my fetish!!!

  38. 5.0 out of 5 stars


    Was amazing. But it took long time to be delivered to me. Recommend. It's the best liquid matte lip sticks I had ever used.

  39. 5.0 out of 5 stars

    I love it so much.

    I love it so much.

  40. 5.0 out of 5 stars


    Love them all! Never a bad product! Great customer service!

  41. 5.0 out of 5 stars

    Velvetine - Fetish

    Stays on really well. Looks awesome with my totally pale skin. Definitely gonna buy another shade soon. Diggin' it.

  42. 5.0 out of 5 stars


    Lipsticks are amazing looove them! Shipping on time! Thaaanks

  43. 5.0 out of 5 stars

    My lipsticks

    I actually have more lipsticks then fetish but whenever I wear one I love it and everyone else does. I recommend this company to everyone I see compared to Kylie jenners lipsticks. I've also had strangers tell me that they wanted to buy my lipsticks so....yeah I'm IN LOVE with my lipsticks and so is everyone else

  44. 5.0 out of 5 stars

    IN LOVE...

    Definitely my favorite make up Brand!!!

  45. 5.0 out of 5 stars


    Fetish is a very deep purpley tone, exactly what i wanted. I love to wear it, and get a lot of positive feedback because of it.

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