Matte Velvetines

The original liquid matte lipstick inspired by rose petals

The liquid matte that started it all. Conceptualized and developed by Lime Crime CEO Doe Deere, Velvetines draw inspiration from her favorite flower - a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive! Read More

Beet It

(Deep Berry-Pink)

4.84 out of 5 stars






How U Wear It


Long lasting matte liquid lipstick in a deep berry-pink hue.

What it does: Makes your lips feel luxurious and velvety, like a rose. Lasts all day with minimal touch-ups, even through meals.

What it won't do: Bleed or transfer. Dry out properly moisturized lips. Ruin the perfect kiss.

TIPS: Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.

Click here to view our assortment of pink and red lipsticks.

Certified Cruelty Free & Vegan

Lime Crime products are PETA verified vegan and Leaping Bunny certified cruelty free. Our products do not contain any animal-derived ingredients. As part of the Leaping Bunny pledge,our suppliers also certify that no animal testing is ever performed at any point in our supply chain.


Isododecane,Disteardimonium Hectorite,Propylene Carbonate,Trimethylsiloxysilicate,Cyclopentasiloxane,Kaolin,Synthetic Beeswax,Silica Dimethyl Silylate,Dimethicone,Hydrogenated Polyisobutene,Octyl Methoxycinnamate,Ethylhexylglycerin,Caprylyl Glycol,Oryza Sativa (Rice) Bran Extract,Rosmarinus Officinalis (Rosemary) Leaf Extract,Helianthus Annus (Sunflower) Extract,Tocopherol,Triethoxycaprylylsilane,Fragrance. May Contain (+/-): Mica CI 77019,Iron Oxides CI 77491 CI 77492 CI 77499,Titanium Dioxide CI 77891,Blue 1 Lake CI 42090,Red 7 Lake CI 15850,Red 22 Lake CI 45380,Red 28 Lake CI 45410,Red 30 Lake CI 73360,Yellow 5 Lake CI 19140,Manganese Violet CI 77742. CRUELTY-FREE & VEGAN

0.088 fl oz / 2.6ml


4.84 out of 5 stars

  1. 5.0 out of 5 stars

    Happy Happy Happy

    Limecrime is my new favorite liquid matte lippies, can't wait for blood moon.

  2. 5.0 out of 5 stars


    Loving this lipsticks

  3. 4.0 out of 5 stars

    beet it!!! YASS

    This colour is great, nice deep fushia tone. The application is smooth although a little on the dry side wears really well no transfer and does require a bit of effort to take off not too bad overall. The four stars is because of the dryness and the length of time it took for delivery which was over ten days!!

  4. 5.0 out of 5 stars

    Best lip stain around

    Long wear, vibrant, clear and consistent pigments-one of the best lip stains available :)

  5. 5.0 out of 5 stars

    Love it!

    It's amazing! It's super long lasting and does not transfer! Can't wait to buy more colors from Lime Crime! :D

  6. 5.0 out of 5 stars


    I have dark skin and it is perfect for me. I have received a lot of compliments with this color on. A good formula as well.

  7. 5.0 out of 5 stars

    Love the formula so much!

    Love the formula so much!

  8. 5.0 out of 5 stars

    BEET IT!!! xoxo

    I LOVE MY BEET IT!!! My item received in good condition and It was faster than I expected. Really a good buy!! looking forward to shop more!! Thank you!!!

  9. 4.0 out of 5 stars

    Just Beet It!

    It is such a beautiful color, but I was hoping it would darker on me! Oh well! its still pretty, and the formula is great. The shipping felt like it took forever and a day, but the wait was worth it!

  10. 5.0 out of 5 stars



  11. 4.0 out of 5 stars

    awesome lipstick colour and formula as always

    I love all my velvetines so bad, bar none with this one. I just felt the formula a little bit more heavy than anothers, maybe just my perception but i still love it so much. Keep doing amazing colors and amazing makeup please! Xx

  12. 5.0 out of 5 stars


    Very good quality and the colors are nice. They don't make your lips dry and lasts a long time.

  13. 5.0 out of 5 stars



  14. 4.0 out of 5 stars

    Love it.

    Love the formula, not to drying on the lips as other matte liquid lipsticks are. Color is really pretty to. Only thing I DISlike is that it takes so long to get in mail. Like 3weeks. That's a long time!

  15. 5.0 out of 5 stars


    I absolutely loooveeee this color and it stayed all day! Without reapplication! My god!

  16. 5.0 out of 5 stars

    I love Beet it!

    Perfect as it is not too light or too dark. Goes on smoothly and smells good

  17. 5.0 out of 5 stars

    Love it

    Love all the lipstick. The colors are amazing. Thanks lime crime, you make my day.

  18. 5.0 out of 5 stars


    My fave color thus far

  19. 5.0 out of 5 stars

    love love love

    The best liquid matte lipstick ever I have a lot of lipsticks cause love playing with lip colors this is the best so far even though is a little more than I paid for this they last all day don't need to keep it in my purse cause I know I don't need to reapply and a little goes a long have six colours now and plan on getting more LOVE LOVE LOVE

  20. 5.0 out of 5 stars

    Me encantan

    Me encantan mis pintalabios..... llegaron rÌÁpidos y la presentaciÌ_n preciosa

  21. 5.0 out of 5 stars

    Love it

    Love it

  22. 5.0 out of 5 stars

    Great Color

    Deep but bright! Perfect transition color for Fall.

  23. 5.0 out of 5 stars

    Love them all!

    I am in love with all my Valentine lip colors!

  24. 4.0 out of 5 stars

    Color is good but like

    Color is good but like the rest of them it dries too much as soon as it's on your lips!

  25. 5.0 out of 5 stars

    Very pretty color

    Very pretty color

  26. 5.0 out of 5 stars


    I Love all of my purchases from limecrime so far. Have yet to be disappointed.

  27. 5.0 out of 5 stars

    Hell Yes

    I LOVE this color. As always, great stay and color saturation.

  28. 5.0 out of 5 stars


    I absolutely love my new Lime Crime lipsticks. The formula is so creamy and easy to apply. A little goes a long way! The color was represented pretty well online and was pretty true to what I received (which is a tough task!) Shipping was a bit slow, but then again, I'm pretty far away :) I will definitely order again.

  29. 5.0 out of 5 stars



  30. 4.0 out of 5 stars

    Beet it

    It's more dry than the other one but I'm so in love with the color !!!!

  31. 5.0 out of 5 stars


    I'm in love with how well the product wore and how it stayed all day. I had so many compliments on the color. Definitely one of my favorite lipsticks to wear!

  32. 5.0 out of 5 stars

    Love it!

    This color looks so amazing with my skin tone ‰_•ü‰_•ü‰_•ü

  33. 5.0 out of 5 stars

    Just beet it!

    I am so happy to see how fast it arrived. I loved this color the moment I saw it. I don't even care it's summer, its too gorgeous not to wear!

  34. 5.0 out of 5 stars


    Amazing color that would look great on any skin tone.

  35. 5.0 out of 5 stars


    Fantastic lippy will buy again

  36. 5.0 out of 5 stars


    Perfect color, awesome shade, just as decribed!

  37. 5.0 out of 5 stars


    Ces ancres ÌÊ l̬vres sont superbes !!

  38. 4.0 out of 5 stars

    Good product, short lifespan.

    The liquid lipsticks are among the best that I've tried. Strong pigment, only needed one coat for full coverage, smelt lovely, didn't flake off quickly. My only negative is that they don't last long, one ran out after just 2 weeks of use. Disappointing as they aren't exactly cheap, could be a deal breaker.

  39. 5.0 out of 5 stars

    Does this count as eating my beets and veggies?

    Love how consistent all LimeCrime lippies are! If only the colour worked better on me, I'd wear it all day, everyday.

  40. 5.0 out of 5 stars


    I just love Lime Crime! nice colors..

  41. 5.0 out of 5 stars

    In love

    Loveeeeeeee it

  42. 5.0 out of 5 stars

    In love with this colour!

    I love so many of the velvetines but Beet It is one I always re-purchase. The most amazing, unusual, stand-out colour that makes any makeup look even better and brightens up my face. Long lasting and easy-wearing. One of my favourites!

  43. 5.0 out of 5 stars

    It's to cute !

    I love it it's perfect purplish for me

  44. 5.0 out of 5 stars

    Beet it Lips are the best!

    Great!!! Wore it for a wedding and ate all night. So I had to reapply a couple times to get that bold look again. But the appearance was awesome!!

  45. 5.0 out of 5 stars



  46. 5.0 out of 5 stars

    Love it!

    I love all Lime Crime lipsticks and this one was no exception. Love it!! And it actually stays on!

  47. 5.0 out of 5 stars

    No comment

    No comment

  48. 5.0 out of 5 stars

    Love it

    I've bought these colour a few times now and love it as much now as I did the first time I tried it

  49. 4.0 out of 5 stars

    Lipstick are good,but not excellent

    Lipstick are good,but not excellent .

  50. 5.0 out of 5 stars

    I loved my lipstick

    It came in beautiful package. It was like receiving a gift

  51. 5.0 out of 5 stars

    I loved

    I loved

  52. 5.0 out of 5 stars

    Love it!

    Love it!

  53. 5.0 out of 5 stars


    The colors I bought (red velvet, pink velvet and beet it) were stunningly beautiful, vibrant colors that lasted forever. Thanks limecrime!

  54. 5.0 out of 5 stars

    100% happy

    It was the first time I order from Lime crime but I had herad a lot a good things. i'm in love with the velvetines and I'm ordering a bunch of new ones asap

  55. 4.0 out of 5 stars

    Great shade! Not as beet purple/red as expected but definitely pretty.

    You know what? I've only worn this around the house BUT this shade enticed me to do a full face beat just to "try it on" while I did laundry. It was a bit lighter than I thought it would be so maybe a dark brown lip pencil underneath will help. So four stars for that but other than that it has true staying power doesn't flake and my lips do not feel like chalk.

  56. 5.0 out of 5 stars

    Love LimeCrime

    I love love it!! The color is true to the picture, and it have very good staying power.

Unicorn approved…

Top of Page